Interview guides
Two discussion guides you can copy, one about a first wallet and one about paying inside an app, plus what not to ask and how to talk about money without asking for amounts.
An interview tells you what people have done and why, in their own words. The two guides below are semi-structured: the core questions are fixed so sessions can be compared, and the probes let you follow anything unexpected the participant says.
Each runs to about 45 minutes. Cut sections rather than rushing them.
Before you start
Do
Read the consent script aloud and get a yes to recording before you press record, then ask again on the recording.
Do
Ask about the last time something happened, not about what usually happens. "Tell me about the last time you paid for something inside an app" gets a story; "how do you usually pay" gets an opinion.
Guide A: someone's first wallet
For people who have set up a wallet of any kind, or tried to and stopped. Run it before designing a first-use flow or a backup prompt. For newcomers who have never tried, skip Guide A and use Guide B, which works with any in-app payment.
GUIDE A: A FIRST WALLET ~45 minutes
INTRODUCTION AND CONSENT (5 min)
- Thank you for coming. I'm [name], I'm researching how people start using
money apps. There are no right or wrong answers; I'm not testing you.
- I won't ask how much money you have or for any account details. If a
question feels too personal, say so and we'll skip it.
- I'd like to record audio [and screen] so I don't have to take notes. Only
the research team will hear it, and we'll delete it by [date]. Is that OK?
- You'll receive [incentive] whatever happens today, including if you stop.
- [Start recording.] For the recording: are you happy to take part?
WARM-UP (5 min)
- Tell me a bit about how you pay for things day to day.
- Which apps on your phone have anything to do with money?
CORE QUESTIONS (25 min)
1. Think back to the first time you set up a wallet, or any app that held
money for you. What was going on that made you do it?
2. Walk me through what happened, as far as you remember, from the start.
3. Was there a point where you weren't sure what to do? What happened then?
4. Were you asked to write anything down or save anything? What did you do
with it? (Do not ask what it said.)
5. What do you think would happen if you lost this phone tomorrow?
6. Has anybody else ever helped you with it, or asked you for help?
7. Is there anything you wanted to do with it and couldn't, or gave up on?
PROBES (use as needed)
- What did you expect to happen there?
- What made you decide to [carry on / stop]?
- You said "[their word]". What does that mean to you?
- Who else was involved?
- How did you feel at that moment?
WRAP-UP (5 min)
- If a friend were about to set one up, what would you tell them?
- Is there anything I should have asked and didn't?
- [Stop recording.] Thank you. Here is [incentive], and here is how to
contact us if you want your recording deleted early.Guide B: paying for something inside an app
For people who have paid inside an app, game or website, by any method. It covers single purchases and per-use payments. Run it before designing an allowance or a per-use price.
GUIDE B: PAYING INSIDE AN APP ~45 minutes
INTRODUCTION AND CONSENT (5 min)
- [As Guide A, with:] I'm researching how people pay for things inside
apps and websites.
WARM-UP (5 min)
- Which apps or sites have you paid for something inside, recently?
- Which of those do you use most?
CORE QUESTIONS (25 min)
1. Tell me about the last time you paid for something inside an app. What
was it, and what was happening just before?
2. How did you know what it would cost? When did you find out?
3. After you paid, how did you check it had gone through, if you did?
4. Have you ever paid for something a little at a time: per article, per
play, per minute, per message? Tell me about the last time.
5. How did you keep track of what you'd spent on it, if you did?
6. Have you ever let an app take payments without asking you each time?
What did you agree to, as you understood it?
7. Was there ever a moment you felt you'd spent more than you meant to?
What happened, and what did you do?
8. Have you ever stopped an app from charging you? How did you go about it?
PROBES (use as needed)
- Where on the screen did you see that?
- What did you think "[their word, e.g. 'credits', 'limit']" meant?
- What would have made you stop at that point?
- Did you tell anybody about it?
- Roughly how often does that happen: daily, weekly, less?
WRAP-UP (5 min)
- If you could change one thing about paying inside apps, what would it be?
- Is there anything I should have asked and didn't?
- [Stop recording. Thank and pay as Guide A.]What not to ask
Don't
Ask a leading question. "Wasn't that confusing?" tells the participant the answer; "what happened next?" does not.
Don't
Ask "would you use this?" or "would you pay for this?". The answer describes who the participant wants to be, and predicts little about what they will do.
Don't
Ask people to predict their own behaviour ("how much would you set as a limit?"). Ask what they did the last time a similar choice came up, or put the choice in a usability test and watch.
Don't
Introduce the guide's own vocabulary in an interview. If the participant has not said "allowance" or "recovery words", neither should you; note the words they use instead.
Do
Follow a vague answer with a request for a specific example: "Can you think of a particular time?"
Asking about money without asking for amounts
You almost never need a figure. Asking for one makes people guarded and puts sensitive data in your notes. Ask about proportion, frequency and feeling instead.
| Instead of | Ask |
|---|---|
| How much do you have in it? | Is it money you'd notice losing? |
| How much did you spend? | Was that more or less than you expected? |
| What's your monthly budget for it? | How do you decide when you've spent enough on it? |
| How much do you earn from clients? | How much of your income comes in that way: most, some, a little? |
Do
Ask about money in relative terms (more or less than expected, noticeable or not) and write down the participant's own words for it.
Don't
Ask a participant to open a real wallet or banking app to show you something. If a story needs a screen, ask them to describe it.
Open questions
- Whether people describe per-use payments differently from subscriptions when asked about the last time, or blur them together, is a question these guides are built to answer and nobody has yet.
Related
- Recruiting participants
- Usability test plans
- What people call things
- Conducting research
- Pay-per-use reader: the design Guide B's answers would feed
Written from: Conducting research, Charging per use, Connecting a wallet, semi-structured interview method, critical incident technique.
Checklist
The rules on this page, in a form you can work through.
9 rules
